Avery Dennison Jumps Into Internet Of Things With Clothing Deal

Pasadena-based Avery Dennison--best known for its paper products, labels, and packaging--is jumping into the Internet of Things, with a big deal to place "Internet-of-Things" sensors on apparel. The company said it has inked a deal with startup Evrythng, to create 10 billion pieces of apparel with built-in Internet sensors and identifiers. The two said they will attach tags to apparel, shoes, accessories, and more at manufacture, in order to enable future applications around tracking the identification of products. The two explained that the deal will allow users to do things such as check on the manufacturing history of a shirt purchased by a consumer, check on authenticity of garments, connect with third party apps, and much more. Financial details of the deal were not announced.