Tuesday, October 6, 2015
AwesomenessTV, Endemol In International Partnership
Los Angeles-based AwesomenessTV, the Youtube MCN which is now owned by Dreamworks Animation and Hearst Corporation, said Monday that it has linked up with content creator, producer, and distributor Endemol Shine Group. Financial details of the strategic partnership were not disclosed. The two said that the will partner to extend the international reach of the AwesomenessTV brand, launching localized versions of AwesomenessTV channel in the UK, France, Germany, Spain, and Brazil. The two said they would both tap into existing talent at AwesomenessTV, as well as tap into new talent in those markets. AwesomenessTV and Endemol said the deal will help both companies reach teen audiences in their local markets.