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Bard, Lindzon Get Exit At Assistly

Alex Bard, the San Diego-based CEO of customer support software firm Assistly, has sold his second company, as online CRM software giant Salesforce.com said today that it was paying $50M for Assistly. Salesforce.com said that Assistly, which provides an easy to set up customer support system for small and medium sized businesses, would go towards bolstering its product lineup. Assistly is the second successful exit for Bard, who sold his last startup, Goowy, to AOL in 2008. Assistly is also backed by San Diego investor and hedge fund manager Howard Lindzon. Assistly had announced only around $3.0M in angel funding as of January, from Bullpen Capital, Index Ventures, Social Leverage, True Ventures, Kenny Van Zant, as well as others.


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