Santa Barbara-based Bargain Network has been acquired by Vertrue incorporated. Bargain Network provides a online comparison shopping service via the web and through telephone, and which the companies said reported $48M in revenues last year. Vertrue provides marketing services in the form of membership and loyalty programs, and said that it would integrate Bargain's inbound marketing operations and subscription-based services into its marketing programs. The companies stated that the acquisition was expected to complete before the end of the year.
Top NewsMonday, October 25, 2004
Bargain Network Acquired For $27M