Beachfront Media Debuts Mobile Video Ad Product

Burbank-based Beachfront Media, the video software and technology provider led by Frank Sinton, said Tuesday that it has launched a new programmatic video ad platform called Beachfront said the new product provides programmatic video ads for mobile video advertising, which combines both real-time-bidding (RTB) with private marketplaces and programmatic inventory. The company said the platform allows publishers to set up both public RTB marketplaces and programmatic premium private marketplaces for their inventory. The tool also includes more targeting options for advertisers, along with other enhancements.