BeachMint Expands Product Line

Santa Monica-based BeachMint said Monday that it is expanding its product line via its JewelMint web site, with a new collection of jewelry from designer Richard Chai. The company--which runs JewelMint, StyleMint, ShoeMint and intiMINT--said the new products are part of the "JewelMint Studio Series Collection", where it is providing jewelry collections from award winning designers, at its accessible price points. BeachMint's investors include Accel Partners, Anthem Ventures, Goldman Sachs, Lightbank, Millennium Technology Value Partners, New Enterprise Associates, New World Ventures, Scale Venture Partners, Stanford University, and Trinity Ventures.