Thursday, April 7, 2011
BeachMint Partners With Olsen Twins On New Site
Los Angeles-based BeachMint has launched the second set of celebrity-focused, social commerce websites today, with the Olsen Twins, Ashley Olsen and Mary-Kate Olsen. According to Dualstar Entertainment Group, the Olsen's lifestyle and brand company, they have partnered with BeachMint to launch StyleMint, an online apparel site. The new site will include exclusive apparel, trend reports, videos, and other information. Financial arrangements of the deal were not announced. BeachMint is the latest startup of MySpace co-founder Josh Berman and Diego Berdakin, which already runs JewelMint.com, another celebrity ecommerce site with actress Kate Bosworth and celebrity stylist Cher Coulter. The new StyleMint site is expected to open sometime this summer.