BeachMint Plans Live Shopping Event

BeachMint, the e-commerce firm led by Josh Berman, said this morning that it is holding a live shopping and broadcast event today for Cyber Monday. The Santa Monica company--which runs a large portfolio of celebrity-themed, social shopping sites--said it is partnering with Ustream, Who What Wear, and StyleList for the event. The online broadcast will feature ShoeMint's Rachel Bilson, Nicole Chavez, intiMINT's Brooke Burke-Charvet, as well as other celebrities.