Thursday, June 12, 2014
Beats Electronics Launches Wireless Earphones
Culver City-based Beats Electronics said this morning that it has launched the company's first, wireless earphones. The company said its new Powerbeats2 Wireless earphones are designed specifically for athletes, and are lightweight, and sweat resistant. Beats Electronics said the earphones were "inspired by" LeBron James, who is helping to market the new earphones. James apparently got his own windfall from the recently announced acquisition of Beats by Apple, gaining $30M in cash and stock from his efforts to help Beats promote its headphones.