BetterWorks Goes From Feast To Famine With Layoffs

A report today from PandoDaily said that Santa Monica-based BetterWorks has terminated all of its sales and marketing staff, and half of its operations team. The move is an abrupt shift from feast to famine for BetterWorks, the high profile employee fringe benefits startup headed by prolific angel investor Paige Craig. Just nine months ago, the firm had over fifty open positions, and Craig had huge expansion plans. Now it appears that the firm is looking to pivot its model, and looking to figure out a better customer acquisition model.