Betterworks Plans Expansion To OC, San Diego, Austin, and NYC

Santa Monica-based BetterWorks, the provider of a technology based, employee fringe benefits programs, said today that it is planning to expand to Orange County, San Diego, Austin, and New York in the next month. The firm--which has been ramping up efforts in the San Francisco Bay Area over the last few months--said it so far has signed up private beta customers at Booyah, Brightroll, Chegg, Evernote, Dailybooth, Formspring, Get Satisfaction, Inner Circle Labs, Klout, Miso, Nokia, Parisoma, Plancast and Twilio. BetterWorks is headed by Paige Craig, one of the most prolific angel investors in the Los Angeles area, and is venture backed by Redpoint Ventures.