TOP NEWS Extends Into Online Media

Los Angeles-based Bid4Spots, which operates an online reverse auction site for radio advertising, has extended into display media advertising, the firm said Tuesday. According to Bid4Spots, which is headed by Dave Newmark, it will offer up an online, weekly auction of unsold display media. Bid4Spots claims it has participation of 2/3 of all rated radio stations in the U.S. to its reverse auction, which is used to fill unsold radio airtime without impacting advertising rates on a station's price sheet.