Bid4Spots, Voice123 Team On Radio Advertising

Encino-based Bid4Spots, which has developed an online marketplace for unsold radio ad spots, said this morning that it has partnered with Voice123, a provider of an online service of voice over talent. The two companies will provide fully produced radio ads for Bid4Spots advertisers. Bid4Spots has a reverse auction-style bidding system for allowing advertisers to place radio advertising. This new deal taps Voice123 for the resources for scripts, voice-over-talent, and production of radio ads.