Thursday, November 15, 2007
BiggerBoat.com Launches Entertainment Ad Network
BiggerBoat.com, the venture-backed search engine firm focused on the entertainment industry, said Thursday that it has launched an interactive, vertical advertising network exclusively focused on entertainment. The firm said that its ad network will reach over 15 million monthly unique users across a network of leading entertainment websites. The firm's new angle on the ad network business is a new targeting technology that places advertisements next to movies, music, TV shows, video games, and celebrities that the firm says best resonate with a brand's image. BiggerBoat.com, which has received venture funding from Zone Ventures, First Round Capital, and Draper Associates, provides a searchable database of music, movies, and other entertainment.