Los Angeles-based Shopzilla is in an effort to revamp the firm's BIZRATE brand, saying that it has created a new logo, site design, plus is planning a number of feature enhancements over the next year for the shopping search site. Shopzilla said that it has rolled out a new user interface, a new tagline, larger product images, and a number of other changes to drive higher quality traffic to its partners. The company also said that Bizrate Research has become bizrate insights.