Tuesday, August 6, 2013
Boingo Combines Free Wi-Fi, App Downloads
Los Angeles-based Wi-fi network operator Boingo Wireless is looking to help advertisers attract Android and iOS users, with a new program which combines free Wi-Fi with app downloads. According to Boingo, it has launched a new advertising product which allows brands to reward users with free Wi-Fi access, in exchange for downloading an iOS or Android app. Boingo said the new App Download product is being offered through Boingo Media, its advertising and sponsorship services group. According to Boingo, the advertising program lets brands offer up downloads of their apps across its network at more than 65 airports, plus many hotels, coffee shops, stadiums, and many other locations; users agree to download and install and app, and in exchange, get free Wi-Fi access.