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Booker Raises $27.5M, As Irvine Office Grows

Booker, the developer of a cloud-based system for automating operations and marketing for small and medium sized businesses and others, has raised $27.5M in a funding round, the firm announced this morning. The company--which has a substantial office in Irvine--said the funding was led by Bain Capital Ventures, and also included Revolution Ventures, Grotech Ventures, TDF, and Vital Financial. Booker was formerly known as GramercyOne.

Booker's technology helps service businesses with automating and operating their businesses; the firm's products include Spabooker (for operating spas), Salonbooker (salons), as well as more general purpose software for both SMBs and enterprise customers. The firm is based in New York, but a spokesperson says the company now has a substantial office in Irvine with around 30 employees. The firm grew from 65 to 200 employees in 2012 overall. According to the firm, it is on track to hire on 70 more employees across the company, including its Irvine office.

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