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Brand Affinity Technologies Buys Printroom's Fan Photography Business

Irvine-based Brand Affinity Technologies, the latest startup from the Steelberg brothers, said Thursday that it has acquired the fan photography business of Printroom. Financial terms of the buy were not disclosed. Printroom's Fan Photography business provides photo keepsakes -- photos on the field, sports team photo mouse pads, and more -- for the NFL, MLB, NBA, NHL, NCAA sports teams, and other customers. Brand Affinity Technologies (BAT) was founded by Ryan and Chad Steelberg, who sold their last company, dMarc, to Google in 2006; the two also founded AdForce (sold to CMGi) and 2CAN Media (also sold to CMGi).


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