Brand Affinity Technologies Ties With Los Angeles Angels

Irvine-based Brand Affinity Technologies announced last week that it is in a partnership with the Los Angeles Angels. According to Brand Affinity Technologies, it will provide a "fan photography service" for the angels and fans. Brand Affinity Technologies says the deal involves placing its photographers on-site to capture photos of attendees, and allowing those attendees to view, download, and share photos of themselves after the game from a website. Financial details of the deal were not disclosed. The new deal comes thanks to the acquisition last year of the fan photography business of Printroom. BAT is headed by Ryan and Chad Steelberg, and venture backed by Matthew Pritzker Company,Miramar Venture Partners, Newport Coast Investments, RimLight, LLC, Fulcrum Venture Capital, and ad pepper media International.