Break Adds Greg Siegel As SVP

Los Angeles-based Break Media, the online publisher of video content, announced this morning that it has added Greg Siegel as its Senior Vice President, Entertainment Development. Siegel was most recently founder and CEO of VidMe, and also has served at talent agency Endeavor. Break said that Siegel will be responsible for handling the firm's entertainment partnerships, and also to grow its film and television initiatives, according to the firm. Break Media is headed by Keith Richman, and operates a number of online video sites, including, MadeMan, GameFront, HolyTaco, ScreenJunkies, CagePotato, AllLeftTurns, Chickipedia, and TuVez. Siegel's last venture, VidMe, had offered up private video sharing services and was backed by Applied Minds and KPCB's Will Hearst, but shut its services in October.