Break Develops Creative Lab

Los Angeles-based Break Media, an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Break Media said that the new unit will be headed by Jonathan Small and Tara Leone. Small will be the firm's new Vice President of Creative and Editorial, and Leone will serve as Vice President, Production and Distribution. Exact size of the new team was not disclosed by Break. Break operates the sites, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter, and Screen Junkies.