Monday, February 23, 2009
Break Launches NASCAR Site
Los Angeles-based Break Media, which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. The company said the new site will allow advertisers to reach NASCAR fanatics, who the company claims spend about $3B each year on licensed products. The site has hired on former Sports Illusrated writer Stephen Thomas as the its Managing Editor.