Monday, September 20, 2010

Break Media Ties With Toyota On Web Series

Los Angeles-based Break Media is launching a new web series, in a branded content deal with Toyota, the firm said today. Break said it is launching Standup Stories "My First Ride", a web series featuring six comedians sharing their "first car experience", as part of a Toyota Camry and Corolla campaign. Financial terms of the deal with Toyota was not announced, however, Break said its Creative Lab worked with Toyota and Saatchi & Saatchi on the project. The web series was filmed with a 75-member, live audience in Hollywood's Improv, and was directed by Rocco Urbisci. The comedians featured in the web series are Bret Ernst, Dean Edwards, Ian Bagg, Daryl Wright, and Carlie & Doni.