Break Ramps Branded Content, Growth

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break, which operates a series of web sites focused on content for the young male demographic, said that it had what the company calls its "best revenue month" in the company's history in August, and is expecting revenue growth this year. The firm partly attributed the growth to its acquisition of HBOlab earlier this year, which the firm said it is using to ramp development of branded content projects for advertisers. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers. The firm's recent branded video campaigns include series from Levi's, Castrol, and KFC.