Break Snags VP From Universal Music

Los Angeles-based Break Media, the online content publisher run by Keith Richman, said this morning that it has hired Mitch Rotter as its Senior VP and General Manager of Editorial Properties. Rotter joins the company from Universal Music Group, where he was SVP of Marketing and Product Development. Break said Rotter was in charge of marketing for all of UMG's products. Rotter has also served at Thumbplay, New Line Cinema, and Capitol Records.