Break Taps Quantcast For Demographic Data

Los Angeles-based Break Media, which operates a online network of web properties focused on men, announced this morning that it is teaming up with Quantcast to collect demographic information about its sites. Financial arrangements of the deal were not disclosed, however Break said it will implement Quantcast's Publisher service across its video distribution network. The service will collect demographic data about who is viewing the firm's web videos. Break's male-oriented content web sites include, Cage Potato, Chickipedia, Holy Taco, Wall Street Fighter and Screen Junkies.