Brickfish Bolsters Social Media Efforts

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. The firm said that Carroll joins the company from Petra Consulting Group, where she was President and Founder. Carroll has also served at Peppers and Rogers Group, Hewlett Packard, and NASA/Ames Research Center. Carroll will head up the firm's social media marketing. Brickfish operates a service which allows consumers to share videos, blogs, and photos, all tied into brand promotions and ad campaigns. The firm is venture backed by DCM, Draper Richards L.P., Mangrove Capital Partners, and OCA Ventures.