Tuesday, June 28, 2016
Bridg Wins Pizza Chain Papa Murphy's
Los Angeles-based marketing software developer Bridg, led by Amit Jain, said today that it has scored a win with pizza chain brand Papa Murphy's. Financial impact of the win was not disclosed. Bridg said it is helping the pizza chain with its precision marketing efforts. Bridg uses data from point-of-sale systems, loyalty programs, and online ordering systems to help companies better market to and segment their customers, to help increase business from those customers. Papa Murphy's offers up a chain that provides "take-and-bake" pizzas, aimed at busy families.