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Brighter.com Dangles Free Braces In FamilyFinds Promo

In a unique offer from Los Angeles-based FamilyFinds.com, the family focused daily deals site, Santa Monica-based Brighter.com, the online dental care and referrals site, is dangling the chance for free braces--valued at up to $5,000--to consumers who enter a giveaway from the firms. The deal looks to be the first sweepstakes promotion through FamilyFinds.com, which has traditionally offered up standard half price daily deals to its users. The offer puts together two of Southern California's most watched entrepreneurs--FamilyFinds.com is headed by LowerMyBills.com founder Matt Coffin, and Brighter is headed by Jake Winebaum, of Business.com. Coffin sold his last company, LowerMyBills, in 2005 for $330M; Winebaum sold Business.com for $345M in 2007.


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