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Brighter Acquired By Cigna

Santa Monica-based Brighter, the dental healthcare startup led and co-founded by technology veteran Jake Winebaum and co-founder Jason Szczuka, has been acquired by Cigna. Financial details of the acquisition were not announced. Brighter was venture backed by Mayfield Fund, Benchmark, Tenaya Capital and General Catalyst. Brighter's service had allowed consumers to shop for local dentists, and also had a deal with insurers to integrate local dentists into their service directories. Jake Winebaum is a longtime Southern California startup veteran, having previously founded such companies as Business.com and eCompanies, and also has been behind the scene as an investor in a long list of local startups.