Broadcom Targets Wearable Electronics Market

Need a sensor in your jewelry, or Wi-Fi in your hat? Irvine-based Broadcom is targeting the emerging "Wearable electronics" market, with a new platform, the firm said this morning. According to Broadcom, it has launched a new platform called Wireless Internet Connectivity for Embedded Devices (WICED), specifically aimed at helping to bolster the low power "Internet of Things". Broadcom did not announce any specific products for the market, but said it is looking to enable OEMs to design accessories, clothing and other wearable sensors that connect and transfer data to smart mobile devices and the cloud.