Tuesday, November 16, 2004
Buy.com, Google Partner For Advertising
Aliso Viejo-based Buy.com and Google Inc. announced this morning that the two companies have entered into an advertising partnership. The partnership calls for Google AdWords advertisements to be delivered to Buy.com customers. Google's targeted ads are now being incorporated throughout Buy.com's web site and search result pages. The companies said that the deal is expected to help Buy.com expand its revenue sources. Google's AdWords advertisements are available to any web publisher. Buy.com provides a selection of online stores, ranging from electronics to sports equipment.