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Buy.com Acquired By Japanese Firm For $250M

Aliso Viejo-based Buy.com, the online Internet retailer, has been acquired by Japanese company Rakuten. Rakuten said late Wednesday evening that it is in a definitive agreement to acquired Buy.com for $250M. Rakuten is a major e-commerce operator across Asia, and also owns performance marketing firm LinkShare. The firm said that the Buy.com acquisition will help the firm expands its e-commerce business globally. Buy.com was advised by Lazard, Catalina Securities, and Dorsey & Whitney LLP in the deal.


 

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