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Buy.com Expands Marketplace To Japan

Aliso Viejo-based Buy.com has expanded its third party, marketplace services to Japan, the home of parent firm Rakuten, the firm announced this morning. Buy.com said it will offer up international shipping of Buy.com's marketplace items to Japan, which will extend the reach of its U.S., third-party retailers to nearly 70 million customers of Rakuten in Japan. Buy.com said the listings will be on Rakuten Ichiba, which is says is the largest online mall in Japan. Rakuten said it has plans to expand Buy.com's marketplace to 27 total countries and regions, through a Easy International Forwarding service for those marketplace retailers.


 

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