San Diego-based auto parts e-commerce provider has named a new CFO, saying that it has appointed former JC Penney and Amazon executive Chris Struempler to the position. Struembler was most recently Senior Finance Director for JC Penny's Digital Commerce business. He also served in a number of financial roles at, including VP & Treasurer for Amazon Capital Services. Struembler also had been at Procter & Gamble. provides both retail, Internet sales of auto parts, along with wholesale distribution of auto parts.