Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website. Buzznet will take over all advertising sales for The Superficial, along with providing engineering, design, and marketing support for The Superficial. Financial arrangement of the deal between Buzznet and The Superficial was not disclosed. Buzznet is venture backed by Sutter Hill Ventures, Redpoint Ventures, Anthem Ventures, NEA, and Universal Music Group.