BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Google Analytics & Optimizer DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"The two web tools you can't live without: Google Analytics & Optimizer" TCOSC. Welcome to an evening where we have invited Google to present two of the most valuable site tools available today. Yes we are talking about Google Analytics and Google Optimizer. In best Google style … these tools are freely available and they are relevant for both causal users as well more in-depth data mining. That means YOU. See http://www.tcosc.org DTSTART:20080828T180000 DTEND:20080828T190000 END:VEVENT END:VCALENDAR