BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:User Experience Design and Innovation DESCRIPTION;ENCODING=QUOTED-PRINTABLE:User Experience Design and Innovation. A PDMA & IIR Co-Sponsored Best Practices Event. Based on recent research, the Voice of the Customer is proven to be the most efficient and effective technique for generating profitable ideas for new products and services. With a new focus on user experience design and innovation, this event enables you to dive deeper to gather rich customer insights that translate into success for your organization. See http://www.iirusa.com/voc DTSTART:20081208T080000 DTEND:20081208T090000 END:VEVENT END:VCALENDAR