BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:The Conversion Forum DESCRIPTION;ENCODING=QUOTED-PRINTABLE:The Conversion Forum: Proven methods for increasing your site's registrations, leads, sales and other conversions. Mixergy. See http://mixergy.com/conversion/ DTSTART:20090122T183000 DTEND:20090122T193000 END:VEVENT END:VCALENDAR