BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Brand-Building by Blog DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"Brand-Building by Blog: How Innovative Marketers are Generating Brand Buzz And Sales Increases Through High-Velocity Viral Campaigns" SoCal AMA. Blogs threads Real Simple Syndication (RSS) feeds, chats, these are the "community forums" of the Internet. We all know the impact these vehicles are having on people's consumption of traditional media. Get up to speed on the cutting edge of this ultra-hot marketing technique. See http://www.socalama.org DTSTART:20050720T113000 DTEND:20050720T123000 END:VEVENT END:VCALENDAR