BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Is Going Green Good For Sales? DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Is Going Green Good For Sales? Sustainable Business Council of Los Angeles and Stonefield Josephson. Eco-friendly ventures are launching, and existing businesses are exploring the ramifications of sustainability as a business model. All share a focus on leveraging market opportunity while effectively managing costs and ecological footprint. The “Sustainable Sales” panel will explore rationales for launching a green start-up or a green division within a traditional business, as well as debate the long-term viability of these initiatives, with a focus on a number of related issues. See http://sustainablebc.org DTSTART:20090923T190000 DTEND:20090923T200000 END:VEVENT END:VCALENDAR