BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:How to Talk So the Market Will Listen DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"How to Talk So the Market Will Listen" San Diego Software Industry Council. The Messages the Matter Positioning Workshop is designed for executive marketing management, senior and mid-level marketing and product managers, corporate communications managers, and creative services staff. See http://www.sdsic.org DTSTART:20050916T073000 DTEND:20050916T083000 END:VEVENT END:VCALENDAR