BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:digiday:MOBILE LA DESCRIPTION;ENCODING=QUOTED-PRINTABLE:digiday:MOBILE LA. Is Mobile The Next Critical Mass Medium? Discover the what the future holds for you and this game changing media platform at digiday:MOBILE in Los Angeles. During this high-level full day event - top Publishers, Agency Executives and Brand Marketers will come together to discuss and debate how to fully utilize the next critical mass medium: MOBILE. DIGIDAY gives media leaders a chance to converge and discuss high level strategies and the future of Mobile Media and Marketing. socalTech Members Save $100 off the registration price. Use this code for your discount: SCTDS. See https://registration.dm2events.com/event/mobilela/ DTSTART:20100308T080000 DTEND:20100308T090000 END:VEVENT END:VCALENDAR