BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Social Media Marketing DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Social Media Marketing: What’s Smart, What’s Not. SDSIC. Global marketer Qualcomm is using Social Media Marketing (SMM) to achieve very specific goals and objectives. Cherry Park, Director of Digital Marketing for Qualcomm, will take you through why Qualcomm is using SMM and what their social media program includes. See http://www.sdsic.org DTSTART:20100305T073000 DTEND:20100305T083000 END:VEVENT END:VCALENDAR