BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:The Next Wave of Advertising Innovation DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"The Mad Men & Women of the Central Coast: The Next Wave of Advertising Innovation" The MIT Enterprise Forum of the Central Coast. Join the Mad Men and Women of the Central Coast online Advertising community as they talk about the next wave of innovative online and offline advertising, the current state of advertising and the future of the industry. Industry veterans Jeff Green, Founder and CEO of the Trade Desk, Lisa Riolo, Co-Founder of Impact Radius and Frank Gerstenberger, VP of Product Management at Audience Science willpresent their latest ventures and discuss ideas and opinions that help their companies, and the Central Coast, lead the way in the advertising industry. See http://www.centralcoastmit.com DTSTART:20100915T170000 DTEND:20100915T180000 END:VEVENT END:VCALENDAR