BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Do You Know How to Align Branding with New Product Development? DESCRIPTION;ENCODING=QUOTED-PRINTABLE: "Do You Know How to Align Branding with New Product Development?" PDMA SoCal. Ray Baird, President of ReichesBaird, will explain why taking the time to create and cultivate a brand is essential to setting your products apart from the competition. See http://www.pdmasocal.org DTSTART:20040308T000000 DTEND:20040308T010000 END:VEVENT END:VCALENDAR