BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Mobile Goes Social at The Primetime Emmys DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Mobile Goes Social at The Primetime Emmys. Learn how social media via mobile was used to produce, promote, and experience the 63rd Primetime Emmy®Awards. Presented by the Interactive Media Peer Group, Academy of Television Arts & Sciences. See http://socialmediaweek.org/event/?event_id=693 DTSTART:20110920T160000 DTEND:20110920T170000 END:VEVENT END:VCALENDAR