BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:Converting Web Site Visitors to Leads DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"Converting Web Site Visitors to Leads and Customers: Increase Your Conversion Rate with Actionable Marketing Strategies!" So Cal AMA. So you’ve gotten the prospect to your website - now what? Your site’s design is great. The content is clean and informative. And you’re even starting to cajole a number of your prospects into stopping by and taking a look. But for some reason they still aren’t responding to your offers. Join the SoCal AMA and a distinguished panel of experts for an exciting event that will teach you how to capture leads by taking an analytical and focused approach to lead conversion. See http://www.socalama.org DTSTART:20060420T080000 DTEND:20060420T090000 END:VEVENT END:VCALENDAR