BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:The Gaming Medium DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"The Gaming Medium: Producing Impact, Sales and a New Industry" Internet Marketing Association. See http://www.imanetwork.org DTSTART:20060420T183000 DTEND:20060420T193000 END:VEVENT END:VCALENDAR