BEGIN:VCALENDAR VERSION:1.0 BEGIN:VEVENT SUMMARY:The Complex Sale DESCRIPTION;ENCODING=QUOTED-PRINTABLE:"The Complex Sale" San Diego Software Industry Council. Many high-tech sales are complex sales involving multiple levels of cross-functional decision makers. Is your marketing group trying to use TRADITIONAL marketing programs to drive those complex sales? If so, you're probably not getting the return you need on your investment. See http://www.sdsic.org DTSTART:20060505T073000 DTEND:20060505T083000 END:VEVENT END:VCALENDAR